Albino Piona

The Piona family has been rooted in Custoza since the 1700s and has carried a passion for winemaking since 1893, when Albino Piona I laid the foundations with the Trattoria Bellavista. In 1960, Albino II joined the winery, creating iconic wines such as Verde Piona. He also served for twelve years as president of the Custoza Consortium, where he introduced the Custoza Superiore classification.

Today, Massimo, Alessandro, and Federico – the fourth and fifth generations – run the 45+ hectares of vineyards spread across Sommacampagna, Valeggio, Sona, and Villafranca. Tradition and innovation merge in wines such as Custoza Crea (skin-fermented and aged in amphora) and Custoza Riserva.

Sustainability is a core value: renewable energy, mechanical weeding, bee-friendly pest control, drip irrigation, and FSC-certified packaging. The philosophy is simple yet powerful: to craft wines with respect for the land, the grapes, and people.

Visitors are welcomed with tours and tastings that allow them to discover not only the wines but also the passion of four generations of Piona winemaking.